MG Motor
Win the Keys, Allianz Stadium
LED ribbon-board signage we produced for MG Motor's half-time reveal, Rabbitohs vs Roosters.
- Client
- MG Motor
- What we produced
- The Win the Keys LED ribbon-board content, built for the half-time reveal
- What it's for
- Stadium and broadcast signage for MG Motor's season-long competition
- Credit
- Photos and video of the activation on the day: South Sydney Rabbitohs, used with their permission
Our part
Branding that reads at a glance.
We built it to the ribbon board's aspect ratio and Allianz Stadium's technical spec, with the type oversized so the wordmark and the car crop cleanly wherever the eye or a camera lands on the strip.
MG Motor's Win the Keys competition ran across the 2026 NRL season with South Sydney: ten keys handed out, ten finalists, one MG HS Hybrid+ on the line. We designed and produced the Win the Keys LED ribbon-board content that ran at Allianz Stadium for the draw, half-time of the Rabbitohs vs Roosters, Round 27, Friday 4 September 2026, in front of 41,000-plus. The photos and video below, of the board running and the reveal itself, were shared by the Rabbitohs and show the content exactly as it played on the night. There's more on the brief in the write-up of the Win the Keys job.
Gallery
Photos: South Sydney Rabbitohs, used with their permission.
Got a campaign running at a stadium or major venue?
Tell us the venue and the fixture and we'll get back to you.