MG Motor
Win the Keys, Allianz Stadium
LED ribbon-board signage documented live, half-time of the Rabbitohs vs Roosters, NSW.
- Client
- MG Motor
- What I shot
- The Win the Keys LED ribbon board, the on-field car reveal and the crowd, live in the stadium
- What it's for
- Proof-of-play, showing the activation in its real stadium and broadcast context
MG Motor's Win the Keys competition ran across the 2026 NRL season with South Sydney: ten keys handed out, ten finalists, one MG HS Hybrid+ on the line. The draw landed at half-time of the Rabbitohs vs Roosters, Round 27, Friday 4 September 2026, Allianz Stadium, in front of 41,000-plus. I was on the ground to document the Win the Keys LED ribbon board actually running around the perimeter, the car driven out for the reveal, and the crowd's reaction as it happened, proof the activation played exactly as planned, in the room it was built for.
Gallery
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