Shooting a Whole Product Range So Every Image Matches

Beiersdorf Australia needed product photography across the Elastoplast and Leuko sports medicine range: sportstape and bandages in several widths, trauma bags in three sizes, a bum bag, towels, bottles, a trolley bag and a folding sports trolley. The final set came to 59 images. None of them is meant to be looked at on its own. They'll sit next to each other on product pages, in catalogues and in sales decks, so the whole range has to read as one family.

Pick the angles once, then repeat them

The bags and accessories were each shot front-on and at 45 degrees from both sides. Locking those angles in at the start is what makes a range look consistent: a customer flicking between the large and medium trauma bags sees the same view of each, so the only thing that changes is the product.

Shoot the pack and what's inside it

Tape and bandages are sold by the box, but people want to see the roll. Each one was shot twice, box only and box with rolls in front, so a listing can lead with the pack and show the product straight after. It's a small extra on the day that saves a second booking later.

Keep the background properly white

A clean white background means the images drop straight into an online store or a catalogue page without anyone cutting them out first. It also keeps the brand red reading the same on every product, from a tape box to a kit bag to a bottle carrier, which matters when that red is the first thing people recognise.

Let the odd shapes break the frame

Not everything suits a landscape frame. The tall cylindrical sportstape packs and the cooling towel in its case were shot upright, and the trolley and bags were turned to 45 degrees so you can see how deep they are. The framing changes to suit the product, but the background, the light and the angles don't.

Name every file so it can be found

Every image was named by product, size and view, like Elastoband Light, 2.5 cm, box and rolls. When there are 59 files in a folder, a name that tells you exactly what's in the frame is the difference between a listing that goes live today and someone opening every file to find the right one.

If you've got a range to shoot

Tell us what's in the range, how many products and where the images will be used. We'll work out the angles and versions up front so the whole set matches. The full Elastoplast set is on the project page.