Menulog
Menulog Refereefund Pre-Roll
A 15-second spot for Menulog's Refereefund competition with the South Sydney Rabbitohs, cut for 16:9, 1:1 and 9:16.
- Client
- Menulog
- Partner
- South Sydney Rabbitohs
- Our role
- Helped produce and edit, and played the fan on camera
- Delivered
- 15-second pre-roll in 16:9, 1:1 and 9:16
Three cuts
One spot, every screen.
The same 15 seconds, delivered as 16:9, 1:1 and 9:16 so it fits whatever screen it runs on. The vertical isn't just a crop of the wide: it frames the moment tighter so it still reads at phone size.
Refereefund launched on 22 March 2025 and ran across the Rabbitohs' 2025 season. The mechanic is simple: order on Menulog in the hour before a Rabbitohs game, opt in, and you're given a random match minute. If the Rabbitohs score a try in your minute, the order comes back as Menulog credit. The spot had 15 seconds to land all of that, so it plays as one scene: the fan opens the app, the players crowd round, the try goes in on the TV and the couch erupts. Rabbitohs players Thomas Fletcher, Junior Tatola, Jye Gray and Lachlan Hubner are on the couch. We helped produce and edit it, and the fan with the phone is one of our own team. More on how the three cuts differ in the write-up of the Refereefund spot.
Stills
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